Research on sports commentary and gender image

Both sports and media shape gender with high selectivity and differentiation, the combination of these two things which is the sports media has a great effect on the shaping of gender. Commentator, as the first person present the match’s information to the audience, would play an important and unique role on the shaping of the image of gender. Based on the gender perspective, this paper analyses the webcast commentaries of some matches in 2020 Tokyo Olympic Games.

The results indicate that the commentaries of these matches are generally male-centered, perspective trivialization, and marginalized women’s sports performances and achievements. These phenomena have been embodied at different levels in different events, which is closely related to the gender and qualification structure of the commentators. The key to eliminate these phenomena is the reasonable optimization of the sports commentators team.